Define the audience
Explain who the concept is intended for and how it fits into their routine.
Application-led development
START WITH THE NEED.
BUILD YOUR OWN DIRECTION.
Explore eight nutritional application areas and a dedicated e-commerce brand pathway. These are routes for custom development, not finished products for sale.
Immune Health & Support
Daily-wellness concepts with a clear audience and formulation brief.
Explore the directionCardiovascular Health
A focused approach to cardiovascular-wellness development.
Explore the directionMedical Aesthetics & Nutricosmetics
Beauty-from-within concepts, with sensory and brand presentation in focus.
Explore the directionBrain Health & Cognitive Support
Clear positioning for everyday cognitive-wellness concepts.
Explore the directionBone & Joint Health
Nutrition concepts for movement and everyday wellbeing.
Explore the directionChildren’s Nutrition
Age-specific development starts with a carefully defined brief.
Explore the directionOrgan Health & Function Support
Turn a broad wellness idea into a specific development brief.
Explore the directionSports Nutrition & Energy Support
Portable formats and sensory development for active-lifestyle brands.
Explore the directionAmazon & E-commerce Platforms
A coordinated manufacturing brief for digital-first supplement brands.
Explore the directionOne idea. Several decisions.
From a broad category
to a focused brief.
A useful project brief connects the consumer need with the formula, format and market.
Set the development direction
Share proposed ingredients, an existing formulation or a positioning brief.
Agree the project scope
Bring together format, packaging and documentation requirements before sampling.